Mark Zuckerberg says video accounts for almost half the time spent on Facebook

Facebook users are spending a lot more time watching video, and short-form video like Instagram Reels is growing fast. Speaking during the company's second-quarter earnings call, CEO Mark Zuckerberg said that "video now accounts for almost half of all time spent on Facebook." And on Instagram, TikTok competitor Reels is the "largest contributor to engagement growth." Though he stopped short of sharing more specific stats, the new details suggest Instagram's Reels may be gaining more traction as ...