I tried the Krispy Kreme Xbox doughnut

I'm ambivalent about cross-brand synergy -- typically hollow business deals borne from some misguided belief that yes, these two things work together and will sell more... something. Microsoft -- more specifically, Xbox -- loves to tie its onyx consoles to food companies, soft drinks and the rest. While promoting the Xbox One X in the US alone, there were collaborations with Taco Bell, Doritos, Mountain Dew and, er, Totino's pizza rolls. On the other hand, I also like doughnuts. Engadget, Mat Sm...