Concepts Celebrates its 25th Anniversary with New "Almas" Collection

It's been 25 years since Concepts opened its first set of Boston doors in 1996, so to celebrate a quarter-century in the game the powerful footwear and apparel retailer has presented a new "Almas" apparel collection. Introducing a custom print that makes use of Concepts' signature interlocking C logo while also using seasonally appropriate textiles like lightweight nylon fabrics and jersey cotton across its 22 pieces the "Almas" collection was designed for the "Sunday of summer" (in more straigh...