NYC's Newest Burger Spot Is Hoping to make Plant-Based Eating More 'Down to Earth'

Jerrell Obee believes that embracing a plant-based diet is "all about baby steps towards the bigger picture," an approach he's taken to the fast-food market with the opening of his new New York City-based restaurant, Jerrell's BETR BRGR.Located in the SoHo neighborhood of Manhattan, the Black-owned, late-night burger spot welcomed its first customers last week to chow down on plant-based burgers, fries, chili, shakes and oat milk-based soft serve. Dining is walk-up style, with sitting and standi...