iPhone users drawn to iPad but not Mac or Apple's home devices, study finds

With a sticky software and services ecosystem, iPhone has proven to be an effective gateway device to other Apple products, but that pull has its limits, a new study shows. Source: CIRP According to Consumer Intelligence Research Partners, Apple has successfully leveraged iPhone to sell a range of mobile products like iPad, Apple Watch and AirPods, but the company is struggling to convert on Mac, Apple TV and HomePod.