ICECREAM Launches In Europe With Don Toliver-Led Campaign

In 2004, Pharrell Williams linked up with NIGO to create two brands that neither knew how influential they'd become. These are the world-renowned streetwear labels Billionaire Boys Club and ICECREAM, and now the latter is coming to the EU.Captured in a campaign starring the Cactus Jack-signed American rapper Don Toliver, and shot by Zamar Velez, we see a collection of ICECREAM EU garms that pay homage to the brand's roots, littered with early 2000's references for good measure. As ICECREAM was f...