Big brands should let Emma Raducanu just enjoy the game | Letters

Fans have more affinity with talent on court than the glitzy world of sponsorship, says Phil Murray, although Paul Temporal says a strong personal brand has its uses Three cheers for Adrian Chiles's eloquent plea (Must Emma Raducanu become a brand? Let's just enjoy her genius, 16 September) for Emma Raducanu to be allowed to develop her profile as an outstanding tennis talent, unencumbered by obligations to her sponsors and by the demands of the leech-like hangers-on from the marketing and media...