Rolex Issues Statement on Scarcity of Its Watches

The scarcity of product across the whole of Rolex's collection has reached the point where the unthinkable has happened, the brand has commented on the situation.Rolex is known as the least communicative of all the Swiss watch brands - by far - and given that Rolex SA is owned by the Hans Wilsdorf Foundation, which is recognized by the Swiss government as a charitable trust, that's hardly surprising.As such Rolex is entirely private, with no shareholders to answer to. The company simply ploughs ...