Hypebeast -
23 Sep 2021 22:03
A successful tactic that Nike uses to drive energy behind its brand is through collaborations and partnerships with some of the biggest cultural icons of our time, especially those who are moving the needle in the world of music. Some key players for the brand, especially in recent years, have been those like Travis Scott, Drake and Kendrick Lamar, and now the Beaverton-based imprint has tapped artist Megan Thee Stallion for its latest "Play New" campaign spot.For this new initiative, "Hot Girl ...
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