Comment on Competition and Markets Authority introduces code for sustainability claims by Steve Sidkin

In publishing the Green Claims Code, expressly referencing fashion goods, and stating that it will undertake a full review of misleading green claims at the start of 2022, the CMA seeks to suggest that this is a new initiative. But in doing so it omits to mention that legislation protecting consumers against misleading claims has been in force for more than 13 years. Stephen Sidkin Chair Fashion Law Group Fox Williams LLP