Snapchat Introduces New Creator Monetization Program

Snapchat on Wednesday announced a new method for its creators to make money on the platform, as part of the company's push to compete with leading social media apps including TikTok, Instagram and YouTube.Dubbed "Spotlight Challenges," the new initiative will allow Snapchat users to win cash prizes for producing top-performing Spotlight Snaps with specific Lenses, Sounds or Topics. Winning creators will take home a share of the total prize amount for each Spotlight Challenge, which will typicall...