Chanel Limits Purchases of Most Popular Handbags to One per Customer Each Year

As reselling becomes a large component of the luxury market, luxury brands devised different ways to limit the number of purchases for their products to increase exclusivity.The latest fashion brand to do enforce certain measures is the French luxury house, Chanel. Starting this month, Chanel has officially changed its sale policy for its most popular handbags, the "Classic Flap Bag" and the "Coco Handle." Each customer will only be allowed to purchase one of each of the handbags per year. A new...