The North Face Launches Its First Digital Archive Celebrating 55 Years of Outdoor Adventure

The North Face has announced its first-ever crowdsourced digital archive in partnership with the San Francisco Museum of Modern Art (SFMOMA), revealed through the brand's It's More Than A Jacket fall campaign celebrating the stories of global expeditions over the brand's 55-year history.Through its partnership with the SFMOMA, The North Face plans to bring the new archive to life via several interactive programs at the museum this fall. "This partnership champions exploration, creative expressio...