Netflix Agrees to Reveal More Viewership Data, Including Hours Watched

Netflix is tweaking its heavily criticized method of reporting viewership. The streaming giant, which had for the past two years counted a “view” as anytime one of its subscribers watched at least two minutes of a show or movie, on Tuesday promised to shift to reporting on the total number of hours viewed, which would put it more in line with Nielsen. “Later in the year, we will shift to reporting on hours viewed for our titles rather than the number of accounts that choose to watch them,�...