Nikon Z9 launch: What Nikon means by 'a D3 moment' (and why it needs one)

All images by DPReview In our conversations with Nikon representatives, one phrase has come up again and again: 'A D3 moment'. The company is hoping that the new Z9 will have the same impact on the mirrorless Z-mount lineup as the D3 did for its DSLRs. But what exactly does a 'D3 moment' mean? Picture this: Nikon is on the back foot. The company's traditional dominance of the high-end camera market has been steadily eroded, with the biggest threat coming from a hungry competitor with a reputatio...