French Montana's Cognac-Inspired Fragrance Collaboration is for the Culture

Hailing from the Bronx, French Montana initially made his name behind the camera, enlisting neighborhood stars to feature on his self-made Cocaine City hip-hop DVDs under the name Young French. Following a string of mixtapes under his current moniker, he soon teamed up with the now-incarcerated Harlem legend Max B to release several cult classic mixtape series, including Coke Wave and Mac Wit Da Cheese during the latter half of the noughties. From popularizing the "wave" to harmonizing on classi...