Balenciaga Steps Into the Metaverse With New Business Unit

Balenciaga is expanding its digital fashion offerings with the announcement of its forthcoming business unit dedicated to the metaverse.Announced on December 1 by Balenciaga's CEO Cédric Charbi, the new venture is tasked with exploring commerce and marketing opportunities in the expanding metaverse. "The use-ability [of digital fashion] is the point that's missing, but that's making gigantic steps every day," Charbit said during The Business of Fashion's annual VOICES gathering. "Right now the ...