There are certain phrases so well-worn that we become numb to their actual definition. For many "sustainability", has become one of them. Used now so loosely, it was a term that had somewhat its foundational meaning.It's something that Ronald Akili, the co-founder of Wasted Collective, hopes to redress. Founded in 2020 -- alongside former Global Design Director at Nike Jesse Levya -- Wasted Collective is a seasonless apparel label which promotes a lifestyle free from excess. Whether it's creatin...
There are certain phrases so well-worn that we become numb to their actual definition. For many "sustainability", has become one of them. Used now so loosely, it was a term that had somewhat its foundational meaning.It's something that Ronald Akili, the co-founder of Wasted Collective, hopes to redress. Founded in 2020 -- alongside former Global Design Director at Nike Jesse Levya -- Wasted Collective is a seasonless apparel label which promotes a lifestyle free from excess. Whether it's creatin...
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