Nike's Sports Day Reimagined Brought the Fun Back to Fitness

Launched earlier this year, Nike's Play initiative was introduced to help more people discover the joy of sport, by reframing physical activity as a feel-good exercise for both the mind and body. In the brand's first ever kids focused campaign, Nike turns its focus to reviving fitness for the tech-transfixed next gen. With more than half of young teens dropping out of sport by age 13, its new Play Now experience hopes to combat this with encouraging kids and parents to try unconventional sports ...