Nike's New "Waffle One" Expands the Parameters of Its Fictional Running Club

Expanding its vast universe of fictional running clubs, Nike introduces its newest faction, the "Everybody's Nike Running Club" and reveals the "Waffle One" sneaker as its introductory member. Piggybacking on Nike's theme of inclusivity, the lightweight runner incorporates a cast of varied cartoon style characters including a ninja turtle, a sleepy foot, a drippy cloud and a caged bird. This ensemble adorns the insoles of the shoe while a set of wide eyes are affixed to the tongue "Swoosh." An e...