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Just last year, Fear of God and adidas announced their long-term partnership centered around two main pillars. FoG founder Jerry Lorenzo is expected to head up adidas Basketball's global creative and business strategy on top of the creation of the Fear of God Athletics sub-label.The collection has long been teased to be centered around performance basketball and activewear products, inspired by Lorenzo's street-meets-sport design ethos. Lorenzo recently took to the Los Angeles Lakers front row t...
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