How Ryan Reynolds Quietly Became the Most Sought After Name in Advertising

If it seems like every other advertisement you watch features Ryan Reynolds...it's because it probably does. Over the past three years, the actor has completely taken over the ad space, promoting everything from Mint Mobile to his own Aviation Gin brand. And when it became clear his methods were working, he launched his own marketing firm Maximum Effort. Ryan and his business partner George Dewey founded the company in 2018, not long after the massive success of their "Deadpool 2" marketing camp...