Through a different lens: why we're changing the way we process lens images

Digital lens corrections, once seen as a way to keep lens size and cost down, are now an inherent part of the design of pro-grade optics, such as Nikon's Z 24-70mm F2.8 S Technology moves forward, sometimes in incremental steps, other times in leaps and bounds. What's not always easy to recognize is the point at which everything has changed so much that your existing way of working no longer makes sense or, at least, is no longer optimal. That's the point we feel we've reached with our approach ...