Cult&Rain Makes Sneaker NFTs You Can Redeem for an Identical Luxury Pair

Digital fashion brand Cult&Rain is launching its first NFT sneaker collection minted on the Ethereum blockchain tied to high-end physical footwear.The New York-based company, which calls itself "the first luxury fashion house born from crypto," was founded by industry veteran George Yang as a way to bring high-fashion into web3. Yang has led international design studios and previously designed for global fashion brands like Theory, Costume National, Guy Laroche and Cerruti Paris. The brand's fir...