Instagram Begins Testing Subscriptions for Creators

Instagram on Wednesday launched testing of a new subscription service for creators in the U.S.Mark Zuckerberg, CEO of parent company Meta and co-founder of Facebook, announced the news via social media. "Launching a test of subscriptions on Instagram in the US today," he wrote on Facebook. "This will help creators earn more by offering benefits to their most engaged followers like access to exclusive Lives and Stories. I'm excited to keep building tools for creators to make a living doing creati...