Drake's NOCTA Line Started Off From an adidas Deal

Jeremy Karl, the designer known for his work on Drake's Nike Hot Step Air Terra, NOCTA and Arc'teryx System_A, revealed that The Boy's NOCTA line was originally meant for adidas.In a recent interview, Karl shared that current YEEZY CEO and Nomad and Goodfoot founder Matt George initially reached out to him about the project. "At first, it was an adidas deal. Matt George calls me, and he's like, 'I have this project for adidas. If you want to run it, it's basically like techspec. If you want to m...