Aries x Pure Beauty Ushers in a Fashionable Era of Cannabis Consumption

LA-based cannabis brand Pure Beauty ventures into the luxury fashion space with London-based streetwear label Aries on the Aries x Pure Beauty apparel collection.Pure Beauty's mission is simple: destigmatize the cannabis industry at a commercial and social level, reframing the cultural perception of cannabis consumption as taboo. With plans of expanding its cultivation efforts in Michigan later this year, Pure Beauty repositions its brand in conversation with luxury fashion. Aries reimagines gen...