Bad Bunny Is the Moment In Jacquemus' "LE SPLASH" Campaign

Simon Porte Jacquemus knows how to make a moment. From his eponymous label's runways that take place in picturesque fields to Jacquemus' continuous exploration of masculinity, feminity, and the lines between, the brand has become a mainstay for the masses, dominating Instagram mood boards and appearing on many of today's fashion icons. Now, Jacquemus has unveiled its "LE SPLASH" collection campaign, starring Bad Bunny and shot by Tom Kneller and Zoey Radford Scott in Miami last month.Bad Bunny i...