OAMC's SS22 Campaign Focuses on What Matters Most

OAMC's Spring/Summer 2022 campaign draws inspiration from the words of German industrial designer Dieter Rams, whose philosophy around focusing on simplicity and a less-is-more approach struck a chord with the label's co-founder Luke Meier.Initially showcased in June 2021, OAMC's SS22 collection hones in on the feeling that "extra" is not needed as it shares its campaign, offering a closer look at seasonal garments from an alternative point of view.The collection intends to elevate pieces throug...