Google wants to figure out how to serve Android users ads while minimizing tracking

As Apple pushes on with its anti-tracking features on iOS and Google continues to refine its Privacy Sandbox for serving targeted web ads without third-party cookies, it's time for Android to come into the spotlight. Google announced today it's starting a "multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions." The existing Privacy Sandbox is itself a set of proposals that would eventually grow into a set of open stand...