GUESS Unveils Its New Originals SS22 Campaign Along With an Updated Kit Program

GUESS and its "Originals" brand extension return for Spring/Summer 2022 with a new collection and an updated version of its Kit Program. Inspired by the location of Palm Springs, the new GO spring assortment features the brand's traditional denim heritage, bold colors, and vintage wash treatments that reimagine the elements of a desert terrain. Standouts include true blue denim sets with indigo floral motif embellishments, Hawaiian shirts, and sun-bleached carpenter jeans. Hand-drawn graphics an...