New Balance Appoints Joe Freshgoods as Creative Director of Its New "Conversations Amongst Us" Campaign

After working on a duo of collaborative projects with New Balance that included the 992, KAWHI, 990V3 and various apparel pieces, Joe Freshgoods has now been appointed as the brand's creative director for its newest "Conversations Amongst Us" campaign. This new initiative is for a collection that will start to roll out in April 2022 that is comprised of vintage-inspired footwear and apparel.For someone who grew up in the inner city of Chicago, Joe Freshgoods has always been by the culture and fo...