Audemars Piguet Overtakes Patek Philippe To Become Fourth Largest Watch Brand

Audemars Piguet has crept past Patek Philippe in sales over the past year according to a respected annual industry report.The report - compiled by investment bank Morgan Stanley and Genevan consultancy, LuxeConsult - estimates that Audemars Piguet turned over CHF 1.58B (approximately $1.7B USD) in 2020 against Patek Philippe with CHF 1.53B ($1.65B USD). It is the first time since the report was first published five years ago, that Audemars Piguet has placed higher than Patek Philippe.Customers a...