Studio Underd0g Turns Eggplant April Fools' Joke Into Charity Fundraiser

British Microbrand Studio Underd0g has turned last year's April Fools' joke into this year's charity fundraising watch.Founder Richard Benc posted his concept for an Eggplant-inspired watch on the brand's Instagram on April 1 2021, the joke included mention of real Aubergine skin being used on the dial that would "wrinkle beautifully over time" with the watch's smoked textured dial recalling the purple and green color palate of the vegetable.One year later and a version of the watch - minus any ...