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Demand For M.A.D. Edition Spin-Off Has MB&F Founder Seeing Red Max Büsser's side project M.A.D. Edition has been bolstered by a second watch, the M.A.D.1 Red.Büsser, founder of MB&F, announced the side project last summer after growing frustrated that the watches of brand were inaccessibly priced for so many. The first watch, the M.A.D.1, was made available to MB&F's most loyal customers and the co-creator Friends that represent the 'F' in MB&F."The response to that M.A.D.1 was mind-blowing: in a matter of days, we were submerged by thousands of comments ...
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