Rap careerism can be an insidious thing. It’s not easy for rappers to stand out from the pack in the first place, to build up fanbases and gain critical and industry support. When that does happen, it’s a little too easy for a whole lot of rappers to fall into comfortable middlebrow stasis — getting booked at festivals, collaborating with other rappers at the same level, touring clubs, making decent money. There’s nothing wrong with that path. But in a genre that thrives on excitement, o...
Rap careerism can be an insidious thing. It’s not easy for rappers to stand out from the pack in the first place, to build up fanbases and gain critical and industry support. When that does happen, it’s a little too easy for a whole lot of rappers to fall into comfortable middlebrow stasis — getting booked at festivals, collaborating with other rappers at the same level, touring clubs, making decent money. There’s nothing wrong with that path. But in a genre that thrives on excitement, o...
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