The Camera Manufacturers Have to Learn This Important Lesson

I've always been fascinated by the small amount of hype that the photo world can produce, and camera manufacturers still don't seem to understand hype's value. Not long ago, we watched the Watch world basically turn into chaos with the Omega x Swatch collaboration. For years, this has made me wonder why the photo world couldn't ever create this much hype. Meanwhile, Apple can do it, and many other brands can too. But for some odd reason, the camera world just doesn't understand that they can pro...