The Immersive Prada Tropico Experience Makes Its Way to the Brand's NYC Epicenter Store

Last week, Prada unveiled the transformative light installation Prada Tropico inside its iconic Broadway store in Soho, Manhattan. A panel discussion moderated by HYPEBEAST's Courtney Kenefick coincided with the in-store launch. The panel was made up of talents who represent a new era of creative expression, including artist, writer and founder of Deluge Books and Nemesis, Emily Segal; model and fashion creator Wisdom Kaye; and the NFT creator and digital artist pplpleasr.The on-site installatio...