Hypebeast -
12 Apr 2022 14:51
Norse Projects has launched its new "OFF-GRID" campaign, showcasing a selection of its innovative and technical gear for Spring/Summer 2022. The campaign celebrates the Danish tradition of Friluftsliv, which translates as Free-Air Living and represents a means of reconnecting with nature.Showcasing this active lifestyle, the campaign imagery spotlights Norse Projects work with technologies including GORE-TEX, Pertex, Solotex and the temperature-regulating 37.5. All of these materials have been u...
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