Don C on Basketball Culture, Fashion and the Influence of 'NBA 2K' on Both

The influence of basketball culture on designer and Just Don founder Don C's creative pursuits is as strong as his roots in his native Chicago. While that connection is obvious in roles like serving as Creative Strategy and Design Advisor for the Chicago Bulls, it also comes through in NBA 2K22, in which his real life designs are available to wear in the virtual world."Pretty much everything I do is inspired by basketball culture," says Don. Like the game itself, he's a true force operating at t...