New Balance Pays Tribute to Flimby to Mark 40th Anniversary of Made in U.K.

New Balance is celebrating the 40th anniversary of its U.K. factory in Flimby. To mark the celebrations, the brand has released a short film that serves as a portrait of the factory and the people, places and stories of the town.The video is soundtracked by the Flimby male voice choir, while the story focuses on the craftsmanship that has always been central to the area. Telling the story of the area, the film champions long-serving factory associates, as well as extended friends and family of t...