Hypebeast -
15 May 2022 19:50
FRANCHISE has quietly been perfecting its game. Having started as a print publication, the platform has evolved in recent years to include clothing, creative direction for the NBA, along with a future gallery in the works. To celebrate its Spring/Summer '22 collection, the magazine has ventured to Japan to unveil a curated selection of goods. Founded by Justin Montag, the collection reflects his archival knowledge across the worlds of basketball, music and art. Tapping a global list of creators,...
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