Behind the HYPE: How Salomon Brought Performance to High Fashion

With roots in performance apparel, Salomon has bridged the gap between function and form as its sports-oriented silhouettes have been reimagined in an array of high profile collaborations.Beginning in 1947 with father Francois Salomon and son Georges in the heart of the French Alps, production initially focused on saw blade and ski edge fabrication. Later, after becoming the top manufacturer of bindings worldwide in 1972, Salomon would enter the alpine boot market in 1979 with immediate success....