NICENESS Takes a Journey for SS22/FW22 Campaign

Tokyo-based label NICENESS has returned with its latest campaign that centers on the theme of journey.The latest edition is the second in a series of campaigns that centers on this theme. Titled "Journey to Margate," the newly unveiled campaign blends the brand's Spring/Summer 2022 and Fall/Winter 2022 collections.The expedition-based story begins on King's Road in Chelsea, London before moving to Victoria Station. After traveling by train, the story winds up at Margate, which is a seaside town ...