Hasbro x NBA Relaunch Iconic Sports Collectibles Brand, Starting Lineup

Hasbro has teamed up with the NBA and NBPA (National Basketball Players Association) to launch a sports collectibles brand. Starting Lineup will feature fan-favorite basketball players as figurines. It will also launch an officially licensed Panini NBA trading card.Hasbro and the basketball organizations have tapped Fanatics as the digital sports platform on which they will launch their partnership. The figurines and trading card will be available across Fanatics' sites, Hasbro Pulse and officia...