Pluriel Masculin: Lavender Shaving Foam Grated With Oud and Chestnuts

The biggest storyline of Maison Francis Kurkdjian's Pluriel Masculin lies in its tension between old and new, playing classic combinations against far-flung surprises. Somehow, it manages to smell both obvious and extraordinary, mundane and stand-out, mainstream and niche, all at once, going just as well with jeans and a white T-shirt as it does with a suit and tie. The secret? I think it lies i...