Eric Emanuel Joins McDonald's and adidas on the Forum 84 High

In the modern era of consumer goods, collaboration has become increasingly important. Whether it be highly-favored labels and designers co-signing sneaker models to drive excitement or restaurants flipping menu items into something connected to a celebrity, there's no denying that partnerships are a major force in the decision making of customers. A prime example of how this can lead to a mutually beneficial relationship is the Eric Emanuel x McDonald's x adidas Forum 84 High. The shoe taps into...