"Nike Style" Shopping Concept Offers a Part Retail, Part Creative Studio Space

When considering Nike, many are quick to think of the new product offerings the Swoosh presents year after year. However, another key element of its business model is the direct-to-consumer pipeline. Over the years, Nike has looked to innovate within this space with concepts such as Nike Rise and Nike Live. Now, it introduces Nike Style, blending traditional retail with a creative studio.As Nike's latest retail concept, Nike Style offers floors of seasonal product and locally curated collections...