Kim Kardashian's grand vision for shapewear for all seems to have come to fruition. Since launching Skims in September 2019, her shapewear venture has grown to an estimated $1.6 billion valuation and garnered a cult-like following for the brand's size-inclusive (XXS-4X) range of bras, underwear, and, most recently, swimsuits. In a campaign released July 25, "Outer Banks" actress Madison Bailey, model-musician Paris Jackson, and TikTok personality Bella Poarch model the brand's newest swim styles...
Kim Kardashian's grand vision for shapewear for all seems to have come to fruition. Since launching Skims in September 2019, her shapewear venture has grown to an estimated $1.6 billion valuation and garnered a cult-like following for the brand's size-inclusive (XXS-4X) range of bras, underwear, and, most recently, swimsuits. In a campaign released July 25, "Outer Banks" actress Madison Bailey, model-musician Paris Jackson, and TikTok personality Bella Poarch model the brand's newest swim styles...
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