MAD's Sinuous Housing Block Brings a New Landmark to Paris

MAD has unveiled its first-ever built project in Europe, in the form of a 13-story apartment complex in Paris' 17th arrondissement. Named "UNIC", the building is designed to stand out from its Haussmann surroundings with a series of undulating balconies that create a rippling effect across its facade. UNIC is located in the new neighborhood of Clichy-Batignolles, which has been conceived by Parisian government officials, architects and city planners as a "sustainable urban development". Here, ho...